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AGRANA showcases new food trends at Food Ingredients Europe

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EQS-Media / 24.11.2023 / 11:00 CET/CEST

AGRANA showcases new food trends at Food Ingredients Europe

The Austrian foods group AGRANA will be present at the Food Ingredients
Europe event, one of the most important trade fairs for foods and
beverages, in Frankfurt (28 – 30 November 2023) to show off the wide range
of products from its fruit preparations, fruit juice concentrates, starch
and sugar divisions.


At the FiE in Frankfurt, and alongside AUSTRIA Juice, a joint venture
between AGRANA and Raiffeisen Ware Austria, AGRANA will be addressing
current nutritional and beverage trends, with an ever-stronger focus on
plant-based concepts such as yoghurt alternatives and meat substitutes.
This will involve demonstrating various concepts for manufacturers of
yoghurt products and plant-based yoghurt alternatives as well as solutions
for entirely plant-based traditional dishes.

The trade fair highlights also include vegan product variants as all-in
solutions, involving fruit inclusions already mixed with plant-based
yoghurt alternatives meaning that food producers only need to package the
finished product. For example, visitors will be able to taste, among other
culinary delights, an energising coffee drink with guarana based on
coconut, a creamy, spoonable dessert based on oats with pieces of mandarin
cake, vegan, chocolate-covered mousse kisses with a high fruit content and
both vegan tuna and curried chicken spreads.

AGRANA will also by relying on the flavouring expertise of AUSTRIA Juice
to present a new fruit preparation with plant extracts for yoghurts at the
FiE: blueberry with lavender. This product novelty joins other aromatic
combinations such as ginger/lemon/hemp as well as mate/lemon.

AGRANA is also offering new taste combinations for the ice cream industry,
a growing market in Europe, such as parmesan ice cream with coffee swirls
and a mango and passion fruit sorbet with baobab and chilli inclusions.


Live cooking at the chef’s table – plant-based variants of traditional

AGRANA’s starch division, widely known for its diverse GMO-free starch
products based on corn, potatoes and wheat, will also be showcasing some
surprises for the dinner table at the FiE fair. At the chef’s table, where
live cooking will be taking place, the menu will include curried sausage
and meatballs with mashed potato, albeit completely plant-based. All of
the recipes include only natural ingredients and are free of methyl
cellulose. Textured wheat protein as well as cold-water swelling corn
starch and potato fibres ensure the right mouthfeel sensation.

Corn starch, rice flour and potato fibres are the main constituents of two
further formulations which have recently been developed to serve consumers
wanting gluten-free products: toast bread and waffles.

AGRANA’s broad product range is rounded off by its sugar division, with
specialities such as icing, granulated and yellow sugars.


Betaine drinks for more stamina and strength

A further premium-quality product from AGRANA’s sugar division is its
betaine. Betaine is obtained from sugar beet molasses and has numerous
practical applications. Betaine has a positive nutritional impact on our
fluid balance and metabolism as well as promoting physical performance and
stamina. In order to demonstrate the positive characteristics of this
natural ingredient, two beverage concepts, which have been developed by
AGRANA together with AUSTRIA Juice, can be tasted at the FiE stand: an
isotonic sports drink with red berry juice and corn starch, on the one
hand, and an energy drink with vitamins, caffeine and betaine, to replace
taurine, on the other.

Sport drinks, such as isotonic beverages, are also one of the trends
highlighted by AUSTRIA Juice at the FiE. These are not only thirst
quenchers to compensate for fluid loss but have been specially developed
to effectively replace fluids and nutrients lost during physical activity.
Austria Juice’s formulations focus on sugar reduction, natural ingredients
and nutritional enrichment by means of electrolytes and carbohydrates.



AGRANA converts agricultural raw materials into high-quality foods and
numerous industrial intermediate products. About 9,000 employees at 55
production sites worldwide generate annual Group revenue of approximately
€ 3.6 billion. Established in 1988, the company is the world market leader
in fruit preparations and the foremost producer of fruit juice
concentrates in Europe. As well, its Starch segment is a major
manufacturer of custom starch products (made from potato, corn and wheat)
and of bioethanol. AGRANA is the leading sugar producer in Central and
Eastern Europe.


For queries, please contact:

Markus Simak
Public Relations
+43 1 21137 12084

This announcement is available in German and English at [2]


End of Media Release


Issuer: AGRANA Beteiligungs-Aktiengesellschaft
Key word(s): Enterprise

24.11.2023 CET/CEST This Press Release was distributed by EQS Group AG.


Language: English
Company: AGRANA Beteiligungs-Aktiengesellschaft
F.-W.-Raiffeisen-Platz 1
A-1020 Wien
Phone: +43-1-21137-0
Fax: +43-1-21137-12926
Listed: Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt,
Munich, Stuttgart, Tradegate Exchange; Vienna Stock Exchange
(Official Market)
EQS News ID: 1781401

End of News EQS Media

1781401  24.11.2023 CET/CEST


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