EQS-News: ams-OSRAM AG: ams OSRAM signs agreement to sell its dynamic lighting business Traxon Technologies to Prosperity Group

By brandaktuell On 10. Mai 2022

EQS-News: ams-OSRAM AG / Key word(s): Disposal
ams-OSRAM AG: ams OSRAM signs agreement to sell its dynamic lighting
business Traxon Technologies to Prosperity Group

10.05.2022 / 15:05
The issuer is solely responsible for the content of this announcement.

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ams OSRAM signs agreement to sell its dynamic lighting business Traxon
Technologies to Prosperity Group

Premstaetten, Austria and Munich, Germany (10 May 2022) — [1]ams OSRAM
(SIX: AMS), a global leader in optical solutions, announced today that an
agreement has been reached to sell the Traxon Technologies business,
including the benchmark dynamic lighting controls e:cue, to Prosperity
Group, a privately owned lighting company headquartered in Hong Kong.
Prosperity Group is a modern conglomerate deep-rooted in the lighting
industry with investments and operations across diversified business
sectors in global markets and a long-term partner to ams OSRAM and OSRAM
for over 40 years. The transaction is subject to customary closing
conditions.

With its world class portfolio of e:cue control systems in combination
with Traxon-created OSRAM and Traxon branded luminaires, Traxon
Technologies is a global leader in providing complete dynamic media and
facade lighting solutions. It acts as a one-stop-shop for complete,
sustainable and intelligent lighting solutions for architectural,
entertainment, hospitality and retail lighting experiences. With over
4,000 installations completed globally, the company offers professional
and comprehensive services spanning from lighting design, product
engineering and development, project planning and management, system
integration, testing and commission to system maintenance. Headquartered
in Hong Kong, Traxon operates two major development hubs located in China
and Germany combined with a strong global sales force.

“With this acquisition, we take a significant step into the global
lighting market, with strengthened ability to provide complete solutions
and services globally,” said Jack Chong, General Manager of Prosperity
Group. “Running as an independent company within our group, Traxon
Technologies will continue to drive its mission as a global leader in
dynamic lighting and general lighting solutions and provide professional
services and support to customers and projects. As a testament to the
long-term trusted partnership with OSRAM, we are delighted to become the
licensee for the OSRAM brand for Traxon’s high quality luminaire
products.”

Dr. Wilhelm Nehring, EVP Business Unit Digital at ams OSRAM commented:
“Prosperity Group offers a long-term perspective for our Traxon employees
and our customers along with the ability to foster additional value
creation for customers. Prosperity’s deep roots in the lighting industry,
its experience in luminaires and the long-term relationship between the
companies make this an ideal next step in the evolution of the whole
Traxon team.”

“We look forward to joining the Prosperity family. Both companies have a
deep market knowledge and customer understanding. With a matching
long-term vision of the business and all aspects of strong support, I am
confident Traxon, including its benchmark dynamic lighting controls e:cue,
will continue its mission as a global leader in dynamic lighting and
general lighting solution and providing professional services and support
to customers and projects,” said Selina Lo, General Manager Traxon
Technologies.

ams OSRAM will continue to focus on the high technology semiconductor
business and the transaction represents a further milestone in the
implementation of ams OSRAM’s strategy to focus on core technology areas
in illumination, visualization and sensing and to divest businesses that
are not core to the company’s strategy. This transaction does not include
ams OSRAM illumination components and technologies.

For more information on Prosperity Group please visit
[2]prosperity-grp.com. For more information about ams OSRAM please visit
our website at [3]ams-osram.com.

Press Contact:

Media Relations Investor Relations
ams-OSRAM AG ams-OSRAM AG
Amy Flécher Moritz M. Gmeiner
Vice President Corporate Communications Head of Investor Relations
T +43 664 8816 2121 T +43 3136 500 31211
[4]press@ams-osram.com [5]investor@ams-osram.com
ams-osram.com ams-osram.com

ams-OSRAM AG
Hilary McGuinness
Head of Public Relations
T: +49 151 276 70 184
[6]press@ams-osram.com
ams-osram.com

About ams OSRAM

The ams OSRAM Group (SIX: AMS) is a global leader in optical solutions. By
adding intelligence to light and passion to innovation, we enrich people’s
lives. This is what we mean by Sensing is Life.

With over 110 years of combined history, our core is defined by
imagination, deep engineering expertise and the ability to provide global
industrial capacity in sensor and light technologies. We create exciting
innovations that enable our customers in the consumer, automotive,
healthcare and industrial sectors maintain their competitive edge and
drive innovation that meaningfully improves the quality of life in terms
of health, safety and convenience, while reducing impact on the
environment.

Our around 24,000 employees worldwide focus on innovation across sensing,
illumination and visualization to make journeys safer, medical diagnosis
more accurate and daily moments in communication a richer experience. Our
work creates technology for breakthrough applications, which is reflected
in over 15,000 patents granted and applied. Headquartered in
Premstaetten/Graz (Austria) with a co-headquarters in Munich (Germany),
the group achieved over EUR 5 billion revenues in 2021 and is listed as
ams-OSRAM AG on the SIX Swiss Exchange (ISIN: AT0000A18XM4).
Find out more about us on [7] https://ams-osram.com

ams is a registered trademark of ams-OSRAM AG. In addition many of our
products and services are registered or filed trademarks of ams OSRAM
Group. All other company or product names mentioned herein may be
trademarks or registered trademarks of their respective owners.

Join ams OSRAM social media channels: [8]>Twitter [9]>LinkedIn
[10]>Facebook [11]>YouTube

About Prosperity Group

Founded in 1978 and headquartered in Hong Kong, Prosperity Group is a
modern conglomerate deep-rooted in lighting industry with investments and
operations across diversified business sectors in global markets. As the
first of many path-breaking investments, we started partnering with
globally renowned lighting brand Osram from a joint venture formed in
1995, ever since they have started their production in China. We are the
2nd largest shareholder of Foshan Electrical and Lighting Co.,Ltd.

After years of development, we established a business structure capable of
strengthening our market position from core business by providing full
scope of lighting solutions and professional services tailored to diverse
customer needs and market characteristics. In addition, we have
established a solid presence in strategic portfolio spanning sectors from
aluminum die-casting, to industrial materials business.

Efficient and resource-friendly production processes and state-of-the-art
solutions for environmental sustainability are the integral part of the
group defining itself as Prosperity. Years of thriving and
long-accumulated expertise enable us to continue moving forward, creating
more development opportunities and making greater progress to improve the
quality of people’s life.

10.05.2022 This Corporate News was distributed by EQS Group AG.
www.eqs.com

Language: English
Company: ams-OSRAM AG
Tobelbader Straße 30
8141 Premstaetten
Austria
Phone: +43 3136 500-0
E-mail: investor@ams-osram.com
Internet: https://ams-osram.com/
ISIN: AT0000A18XM4
WKN: A118Z8
Listed: Regulated Unofficial Market in Dusseldorf, Frankfurt, Munich,
Stuttgart, Tradegate Exchange; BX, SIX, Vienna Stock Exchange
(Third Market (MTF))
EQS News ID: 1347331

End of News EQS News Service

1347331 10.05.2022

References

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